Christmas Fair_The Christmas Fair is held in the Royal Concert Halls on the 19-20th of December, the final weekend before Christmas, and is expected to be one of the most lucrative consumer fairs in the trading calendar. It is the perfect opportunity for businesses to break into and exploit the Glasgow Christmas market. Stalls are going quickly, but there is still time to book a place. Marketing efforts are underway, and we are expecting a footfall in the region of 15000-20000 visitors over the weekend. Our PR campaign is as follows: Tickets are free to the public. A team of specialist PR staff will be flyering to Christmas shoppers throughout the weekend, and in the weeks leading up to the fair. We will distribute over 20,000 complimenary tickets. Posters and Banners throughout Glasgow, especially in shopping hotspots. Online marketing through promotional websites, social networking sites and targeted email campaigns. Newspaper and radio advertising. PR campaign to get the fair in newspaper print. There is also a Christmas matinee concert in the main auditorium on the Saturday, and the 2000 strong audience will be passing through the fair before and after the concert. This guarantees a footfall of 2000 people before we have even started advertising! Please have a look at the website for the fair http://www.scotlandschristmasfair.co.uk/.
Libby at @bareknees.co.uk booked a stall for her business, and as an incentive to get the final few places booked, the organisers have offered a 'Refer a Friend' reward scheme. If you are interested in having a stall, you should contact Josh Littlejohn on j.littlejohn@capital-events.co.uk (m:07525 370933) and mention to him that you were referred by Libby Young (Stall 61), both you and I get 10% off the stall price.
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